Apple AirTag (2nd generation): Tracker for Keychain, Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or
Reviewed 23 August 2026 · price checked live
Check price on Amazon →Overview
We track Apple AirTag (2nd generation): Tracker for Keychain, Wallet alongside 45 other gps, finders & accessories products, comparing it on rating, how many people have rated it and what it currently costs. According to the listing: The information below applies to each unit in the pack. AirTag (2nd generation) helps you keep track of what matters. Attach one to any item you want, and keep track of it using the Find My app. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.6 out of 5 from 70 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Apple
- Amazon rating
- 4.6 / 5 from 70 ratings
- vs GPS, Finders & Accessories
- 0.1 above the category median of 4.5
- Rank in category
- 23 of 46 rated gps, finders & accessories we track
- Price position
- Towards the top of the range (category spans £2.99 to £141)
- How proven
- Fewer ratings than most rivals here, so less settled
How it compares in GPS, Finders & Accessories
Across the 46 rated gps, finders & accessories products we track, the typical score is 4.5 out of 5. This one sits at 4.6, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 70 ratings against a category median of 1,457. That is a thin base by the standards of this category, so treat the score as provisional: a handful of extra reviews can still move it either way.
On price it sits in the upper third of a category running from £2.99 to £141, where the midpoint is about £14.44. Paying above the category norm needs a reason beyond the rating, because the score alone does not justify the gap here.
Worked out from the 46 gps, finders & accessories products in our catalogue, not from the brand's own claims. How we rank →
Key features
- The information below applies to each unit in the pack
- FIND YOUR ITEMS ON FIND MY — AirTag (2nd generation) helps you keep track of what matters. Attach one to any item you want, and keep track of it using the Find My app.
- EXPANDED PRECISION FINDING ON IPHONE AND APPLE WATCH — Get step-by-step directions to your lost item on iPhone and now, Apple Watch.
- ENHANCED SPEAKER — With a 50% louder speaker and a new, distinctive chime, it’s easier than ever to hear and find AirTag.
- PING FROM FAR AND WIDE — Upgraded Ultra Wideband and Bluetooth chips allow you to find your items from even further away than ever before.
- SHARE ITEM LOCATION — Share AirTag location access temporarily and securely with trusted contacts, third parties or over 50 airline partners if you lose something important.
