Apple AirTag (1st generation). Track your keys, wallet, luggage, backpack. Replaceable battery. Water-resistant. One-tap set
Reviewed 23 August 2026 · price checked live
Check price on Amazon →Overview
The AirTag hooks into Apple's Find My network to help you locate keys, wallets, bags and more, with a one-tap setup that pairs instantly with your iPhone or iPad. A built-in speaker plays a sound when you are close, or you can ask Siri, while Precision Finding on iPhone 11 and later points you straight to it. Further afield, hundreds of millions of Apple devices help track it down. The battery is replaceable and it is water-resistant. A 4.6 rating from over 144,000 buyers backs it up. Check the price on Amazon.
- Brand
- Apple
- Amazon rating
- 4.6 / 5 from 144,789 ratings
- vs GPS, Finders & Accessories
- 0.1 above the category median of 4.5
- Rank in category
- 2 of 46 rated gps, finders & accessories we track
- Price position
- Towards the top of the range (category spans £2.99 to £141)
- How proven
- One of the most-reviewed in its category
How it compares in GPS, Finders & Accessories
Across the 46 rated gps, finders & accessories products we track, the typical score is 4.5 out of 5. This one sits at 4.6, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count. That places it second of the 46 we rank here.
It carries 144,789 ratings against a category median of 1,457. A rating from a large base is harder to distort and tends to hold up over time, so a high score here means more than the same score on a new listing.
On price it sits in the upper third of a category running from £2.99 to £141, where the midpoint is about £14.44. Paying above the category norm needs a reason beyond the rating, because the score alone does not justify the gap here.
Worked out from the 46 gps, finders & accessories products in our catalogue, not from the brand's own claims. How we rank →
Key features
- Keep track of and find your items alongside friends and devices in the Find My app
- Simple one-tap setup instantly connects AirTag with your iPhone or iPad
- Play a sound on the built-in speaker to help find your things, or just ask Siri for help
- Precision Finding with Ultra Wideband technology leads you straight to your nearby AirTag (iPhone 11 or later)
- Find items further away with the help of hundreds of millions of Apple devices in the Find My network
- Put AirTag into Lost Mode to be automatically notified when it’s detected in the Find My network
Not sure yet?
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