Maybelline New York Grippy Serum Makeup Primer, Glides On Like A Serum, Up To 24H Wear, Instantly Plumps & Hydrates Skin, +2%
Product details checked 5 September 2026 · price checked live
Check price on Amazon →Overview
We track Maybelline New York Grippy Serum Makeup Primer, Glides alongside 48 other make-up products, comparing it on rating, how many people have rated it and what it currently costs. According to the listing: Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip! Based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.6 out of 5 from 2,135 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Maybelline
- Amazon rating
- 4.6 / 5 from 2,135 ratings
- vs Make-up
- 0.2 above the category median of 4.4
- Rank in category
- 15 of 49 rated make-up we track
- Price position
- Mid-priced (category spans £2.99 to £39.00)
- How proven
- Fewer ratings than most rivals here, so less settled
Price range as of · details
How it compares in Make-up
Across the 49 rated make-up products we track, the typical score is 4.4 out of 5. This one sits at 4.6, which puts it in the upper quarter of the category rather than level with it. Where almost everything is rated well, the gap at the top is small in points and large in practice.
It carries 2,135 ratings against a category median of 14,745. That is a thin base by the standards of this category, so treat the score as provisional: a handful of extra reviews can still move it either way.
On price it sits in the middle third of a category running from £2.99 to £39.00, where the midpoint is about £7.90. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Category prices as of · details
Worked out from the 49 make-up products in our catalogue, not from the brand's own claims. How we rank →
Key features, as the manufacturer lists them
Taken from the product listing via Amazon's product API. These are the seller's claims, not our test results.
- Meet Grippy Serum, a makeup grip primer, With an ultra-blendable formula and Serum-To-Grip technology, helping your makeup last up to 24 hours, Just drip, glide, grip!
- The water-based serum primer has a fresh sensorial feel that does not feel greasy or leave any white cast, Suitable for all skin types, you can layer with makeup, instantly plumping and hydrating skin
- Apply the primer evenly to your face using the dropper, then pat it into the skin using your fingertips, Wait just 20 seconds for the serum-to-grip transformation to occur before applying makeup
- Formulated with Serum-To-Grip Technology as well as 2% Niacinamide, helping the formula to grip makeup easily whilst still hydrating the skin for 24 hours
- Contents: 1x Maybelline New York Grippy Serum Makeup Primer, Ultra-Blendable, Up-to 24H grip, Fresh Plumped Skin Look, Suitable for All Skin Types, 30ml
