IRN-BRU Zero, No Sugar & Low Calorie Fizzy Drinks Multipack 24 x 330ml Cans
Reviewed 23 August 2026 · price checked live
Check price on Amazon →Overview
IRN-BRU Zero, No Sugar & Low Calorie Fizzy sits in our drinks listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: BRU which is BIG on taste with no sugar. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.7 out of 5 from 7,709 ratings. What that score is worth next to its rivals is set out below.
- Brand
- IRN-BRU
- Amazon rating
- 4.7 / 5 from 7,709 ratings
- vs Drinks
- level with the category median of 4.7
- Rank in category
- 9 of 30 rated drinks we track
- Price position
- Among the cheaper options (category spans £2.25 to £28.00)
- How proven
- Well established, above-average review volume
How it compares in Drinks
Across the 30 rated drinks products we track, the typical score is 4.7 out of 5. This one sits at 4.7, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 7,709 ratings against a category median of 5,685. That is enough of a base to take the score seriously without treating it as settled.
On price it sits in the lower third of a category running from £2.25 to £28.00, where the midpoint is about £9.60. Cheaper than most while rating at or above the category norm is the combination worth looking for, and it is the main argument for this one.
Worked out from the 30 drinks products in our catalogue, not from the brand's own claims. How we rank →
Key features
- New IRN-BRU Xtra
- Xtra Taste. No Sugar
- A new IRN-BRU which is BIG on taste with no sugar
- We've added even more of the unique IRN-BRU taste made to our secret recipe
- Stock up for instant refreshment
