e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811
Reviewed 23 August 2026 · price checked live
Check price on Amazon →Overview
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face is one of the 50 make-up products in our catalogue, tracked on rating, review volume and live price. The maker describes it as follows: SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a s. Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!). Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.5 out of 5 from 41,748 ratings. What that score is worth next to its rivals is set out below.
- Brand
- e.l.f.
- Amazon rating
- 4.5 / 5 from 41,748 ratings
- vs Make-up
- 0.1 above the category median of 4.4
- Rank in category
- 6 of 50 rated make-up we track
- Price position
- Mid-priced (category spans £2.98 to £31.20)
- How proven
- Well established, above-average review volume
How it compares in Make-up
Across the 50 rated make-up products we track, the typical score is 4.4 out of 5. This one sits at 4.5, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 41,748 ratings against a category median of 13,491. A rating from a large base is harder to distort and tends to hold up over time, so a high score here means more than the same score on a new listing.
On price it sits in the middle third of a category running from £2.98 to £31.20, where the midpoint is about £7.90. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Worked out from the 50 make-up products in our catalogue, not from the brand's own claims. How we rank →
Key features
- SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
