Colgate Max White Purple Reveal Teeth Whitening Toothpaste - Clinically Proven to Remove up to 100% of Surface Stains** - Flu
Reviewed 23 August 2026 · price checked live
Check price on Amazon →Overview
Colgate Max White Purple Reveal Teeth Whitening Toothpaste sits in our dental care listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: Inspired by purple shampoos, Colgate Max White Purple Reveal Toothpaste uses optic colour-correcting technology to neutralise yellow tones for a brighter-looking smile from the first brush. This clinically proven whitening toothpaste helps reveal your brightest smile by removing everyday stains caused by food and drink with regular brushing. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.5 out of 5 from 15,733 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Colgate
- Amazon rating
- 4.5 / 5 from 15,733 ratings
- vs Dental Care
- 0.1 below the category median of 4.6
- Rank in category
- 16 of 29 rated dental care we track
- Price position
- Mid-priced (category spans £1.49 to £115)
- How proven
- Well established, above-average review volume
How it compares in Dental Care
Across the 29 rated dental care products we track, the typical score is 4.6 out of 5. This one sits at 4.5, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 15,733 ratings against a category median of 3,001. A rating from a large base is harder to distort and tends to hold up over time, so a high score here means more than the same score on a new listing.
On price it sits in the middle third of a category running from £1.49 to £115, where the midpoint is about £10.20. That is the part of the range where most sensible buys sit, neither cutting corners nor paying for the name.
Worked out from the 29 dental care products in our catalogue, not from the brand's own claims. How we rank →
Key features
- INSTANTLY** BRIGHTER SMILE: Inspired by purple shampoos, Colgate Max White Purple Reveal Toothpaste uses optic colour-correcting technology to neutralise yellow tones for a brighter-looking smile from the first brush.
- REMOVES UP TO 100% OF SURFACE STAINS*: This clinically proven whitening toothpaste helps reveal your brightest smile by removing everyday stains caused by food and drink with regular brushing.
- EVERYDAY WHITENING WITH FLUORIDE: Looking for a whitening toothpaste for daily use? The fluoride formula helps protect against cavities while keeping your teeth strong and your smile looking its best.
- REFRESHING MINT FLAVOUR: Enjoy a clean and refreshing brushing experience with a pleasant mint flavour that leaves your mouth feeling fresh and your breath revitalised after every brush.
- WHAT'S IN THE BOX: 4 x Colgate Max White Purple Reveal Toothpaste 75ml. Pair with Colgate Purple Serum, a Colgate toothbrush and mouthwash for a complete whitening routine.
Not sure yet?
See how it stacks up against the Oral-B alternative: Colgate Max White Purple Reveal vs Oral-B Pro-3D White Clinical Intensive →
