Aptamil Advanced 1 First Infant Baby Milk Powder Formula, from Birth, 800g (Pack of 4)
Reviewed 23 August 2026 · price checked live
Check price on Amazon →Overview
Aptamil Advanced 1 First Infant Baby Milk Powder sits in our baby food listings, where we rank by how buyers actually rate a product rather than by brand. The manufacturer says: Introducing new Aptamil Advanced our new innovation taking over from Profutura. Aptamil Advanced First Infant Milk is a breastmilk substitute and can be used from birth. Those are the seller's own claims rather than our testing, so treat them as a starting point. On Amazon it holds 4.7 out of 5 from 332 ratings. What that score is worth next to its rivals is set out below.
- Brand
- Aptamil
- Amazon rating
- 4.7 / 5 from 332 ratings
- vs Baby Food
- level with the category median of 4.7
- Rank in category
- 22 of 48 rated baby food we track
- Price position
- Towards the top of the range (category spans £0.78 to £80.88)
- How proven
- Moderate review volume
How it compares in Baby Food
Across the 48 rated baby food products we track, the typical score is 4.7 out of 5. This one sits at 4.7, which is around the middle of the category. Ratings alone will not separate it from its rivals here, so price and the specifics below matter more than the star count.
It carries 332 ratings against a category median of 332. That is enough of a base to take the score seriously without treating it as settled.
On price it sits in the upper third of a category running from £0.78 to £80.88, where the midpoint is about £9.49. Paying above the category norm needs a reason beyond the rating, because the score alone does not justify the gap here.
Worked out from the 48 baby food products in our catalogue, not from the brand's own claims. How we rank →
Key features
- Introducing new Aptamil Advanced our new innovation taking over from Profutura
- Aptamil Advanced First Infant Milk is a breastmilk substitute and can be used from birth
- Our Aptamil Advanced First Infant Milk is suitable for combination feeding or for formula feeding
- Palm Oil Free
- Recycle Powder Pack, Outer box packaging may vary
